Reply To: Traffic dropped again and I’m confused

[Nathan]

Personally, from my experience, yeah, I’d be looking at the plugin side first too, annoying as that is. I’ve seen “nothing changed” turn into “oh, that cache plugin updated itself and started serving weird crap to Googlebot” more times than I care to admit. Especially if the drop was sharp and not a slow slide. If you want to narrow it down fast, check whether: – any plugin updated right before the drop – the cached version is different from the live HTML – a noindex/canonical got injected somewhere stupid – server logs show Googlebot backing off or hitting errors And honestly, if you’ve got one of those minify/optimization stacks running, I’d disable that before I’d start blaming some mystery Google mood swing. Axel’s not wrong for once, but people jump to “algorithm” way too fast when it’s usually some dumb site-side thing. If you want, post what plugins you’re running and I’ll tell you which ones I’d suspect first. Honestly,