Reply To: Weird traffic drop after cleanup

[adrian_knox]

Realistically, yeah, I’ve seen that happen more than once. Sometimes “cleanup” just means you changed enough stuff at once that Google gets twitchy for a bit. Thin pages disappearing can also make the site look smaller/weirder short term before anything settles. I’d be more suspicious if the drop lasts a couple weeks, not a couple days. If you nuked a bunch of internal links too, you may have accidentally cut off some pages that were still doing a little work. Just my experience.