Reply To: AI snippets killing organic clicks?

[orion_kade]

Yeah, I’m seeing that too, and it’s not just one niche thing. The annoying part is the CTR drop doesn’t always line up cleanly with some big obvious AI box. Sometimes the SERP just gets more bloated in general — snippets, PAA, junk modules, whatever — and your “good” ranking turns into a dead click. So yeah, position 3 starts feeling kind of fake on a lot of queries. I’d be careful calling it purely a ranking issue. A lot of the time the page is still “winning” visibility, but the click is getting intercepted before the user ever reaches you. Which is basically the same pain either way, I guess. Den’s making it sound cleaner than it is. In practice it’s messier — some pages get hit hard, some don’t, and sometimes the same page will swing depending on query intent and how much crap Google stacks above it that week. From what I see,