Reply To: Traffic dropped again after the update

[orion_kade]

Honestly, i’d be a little careful with the “Google’s just messing around” line, because yeah sometimes it is, but people say that every time and half the time there *is* something off. If impressions are swinging hard and traffic dropped again, I’d still check whether the bot is actually hitting the same pages as before. Not “site looks fine” — I mean logs, crawl stats, in most cases a few key URLs in URL inspection and see if Google’s seeing the same canonical/rendered version. I’ve had “nothing changed” turn out to be a lazy cache/plugin interaction more than once. That said, if it’s just a week of garbage after an update, I wouldn’t start nuking plugins yet. Google’s been extra stupid lately. But if it keeps sliding for another few days instead of flattening, then I’d stop blaming the update and start looking at crawl/rendering/indexing behavior.