Reply To: Why is my traffic dropping again?

[Den]

Kind of feels like yeah, I’d stop guessing and pull GSC before anything else. If clicks tanked but impressions are still roughly there, that’s usually SERP crap or a layout change stealing the click. If impressions dropped too, then it’s more likely indexing, crawl, or something on the site itself. Also worth checking if it’s just one section/template. I’ve seen a dumb header change or some noindex nonsense on one page type nuke traffic and make it look like “Google did it” when it was our own mess. If you want, post whether it’s clicks, impressions, or both — that usually tells the story pretty fast. At least lately.