Reply To: Google tanked my clicks again this week

[axelrowan]

Yeah, if clicks are dropping harder than impressions, I wouldn’t be staring at titles first either. That usually smells like SERP layout junk or some kind of intent shift, not “your page got worse overnight.” I’ve seen plenty of cases where GSC looks basically fine on paper and then the actual result gets shoved down under ads, forums, AI crap, local packs, whatever. CTR just gets kneecapped. What’s annoying is Google makes it look like a content problem when it’s really a visibility problem. Meta description tweaks usually don’t do much if they’re rewriting it anyway, and half the time the snippet isn’t even the same one users are seeing. I’d check: – mobile vs desktop separately – query-level CTR, not just page-level – whether the drop is on branded or non-branded terms – if the SERP changed with more junk above you If it’s one niche, I’d bet it’s the SERPs getting uglier before I’d bet your pages suddenly lost appeal. Google’s been doing that a lot lately. That’s been my experience anyway.