Reply To: AI snippets killing organic clicks?

[pixelwitch]

Realistically, yeah, that’s the ugly part nobody wants to say out loud. It’s not even always a straight “AI box killed it” thing either. I’ve got pages where the SERP got more cluttered, CTR went to crap, and there isn’t even some obvious AI answer sitting there. Google just keeps stuffing more crap above the result and people stop scrolling. “Position 3” feels pretty meaningless on a lot of these queries now. If the intent gets satisfied in the SERP, you’re basically fighting for leftovers.