Reply To: AI snippets killing organic clicks?

[adrian_knox]

Usually, yeah, I’m seeing it too. Not everywhere, but enough that it’s hard to call it noise anymore. The annoying part is exactly what you said — rankings look “fine,” impressions stay up, but the click just… evaporates. So if you’re only staring at position reports, it looks like nothing changed, which is kind of a joke. I don’t think it’s just a niche thing either. Anything with a clean factual answer seems to get hit hardest. The stuff that still gets clicked usually has some reason to leave the SERP — comparison, nuance, current info, or just something the AI box can’t fully flatten. At this point I’m treating a lot of those pages more like visibility assets than traffic assets. Not ideal, but that seems to be where this is headed unless Google backs off a bit, which… yeah, good luck with that.