Reply To: Traffic dropped again, shocker

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In my opinion, Yeah, same pattern here. If the page didn’t get nuked in GSC and impressions are still roughly there, I’d blame SERP crap before I’d blame the page. Google’s been packing results with junk lately anyway. Half the time it’s not even a “ranking drop” in the old sense, it’s just the click getting buried under ads, snippets, PAA, whatever new nonsense they’ve decided to jam in there this week. Mason’s right on checking mobile SERPs first, though I’d also look at whether the query mix shifted. Sometimes one or two terms fall off and it looks like the whole page died when really Google just decided to reshuffle the fat part of the traffic. Happens way too often to be some grand mystery.