Reply To: Why is my traffic dropping again?

[Den]

Personally, personally, Well, yeah, that’s usually the first split I’d make too — clicks vs impressions. If both fell, I’d be looking at something more than just SERP clutter. If it’s mostly clicks, then yeah, Google’s been doing its usual nonsense with rewrites, extra junk, and pushing results down the page. Also worth checking whether it’s just one section of the site or mobile only. Seen that bite people more than once.