Reply To: Google killed my best page overnight

[Den]

Well, could be the cleanup, yeah. I’d check the page history first and compare what was removed, because “trimmed fluff” sometimes means you cut the bits Google was actually using to understand the page. Also worth checking if it’s a ranking drop or just impressions/CTR falling off a cliff. Those aren’t always the same thing and people mix them up all the time. If the core content is still there and it tanked right after the edit, I’d leave it alone for a bit and let it recrawl before making more changes. Chasing it every day usually just makes it messier. That’s how I look at it.