Reply To: Why is my traffic dropping again?

[axelrowan]

Yeah, but “rankings look fine” has burned people for years. I’d still want to see whether impressions actually moved or if Google just started serving worse junk around you. If it’s a real drop in both clicks and impressions, then I’d stop blaming SERPs and look at crawl/indexing, canonicals, internal links, or some dumb template change. If it’s mostly clicks, it’s typically the usual Google mess.