Reply To: Traffic dropped hard this week

[pixelwitch]

Honestly, from what I’ve seen, yeah, I’m seeing it too. Not a clean “site’s broken” drop, more like a bunch of pages just got quietly shoved down a few spots and the clicks fell off a cliff. I’d be looking at the SERPs before I’d blame the site. If impressions tanked at the same time, that usually isn’t some random plugin issue. Google’s been messing with layout and intent matching a lot lately, and it’s annoying as hell cause the page can still rank “fine” but nobody clicks it. I’d still sanity check GSC for the usual dumb stuff though — crawl spikes, pages dropping out of index, weird canonical changes, noindex accidents, that kind of garbage. But if it’s across multiple pages and nothing changed on your end, I wouldn’t be rushing to rewrite half the site just yet.