Reply To: Traffic dropped again, shocker

[Mason]

Yeah, same crap here. And no, I don’t buy the “must be your site” hand-wringing every single time either. I’ve had pages sit there looking basically unchanged and then clicks just fall off a cliff. Usually it’s SERP junk, some layout shift, or Google shoving the actual result below a pile of garbage nobody asked for. Sometimes it’s not even a ranking drop, which is the annoying part. I’d check impressions vs clicks first, then eyeball the SERPs on mobile because that’s where the nonsense usually gets worse. If impressions are still there but clicks tanked, it’s probably not your content magically rotting overnight. Google just keeps making the page worse and then acting like traffic dying is some mystery.