Reply To: Traffic dropped hard after last update

[Nathan]

Yeah, that uneven pattern is the part that bugs me too. If it was a clean site-wide hit, at least you’d know where to look, but this “one page fine, sister page dead” nonsense is classic Google garbage. I’ve seen it on a couple WP affiliate sites where nothing changed on the server side at all. Same theme, same plugins, same caching, same everything — still got random pages shoved around. Honestly I’d stop staring at the homepage and look at the specific URLs that dropped. Half the time it’s not even a plugin issue, it’s just Google deciding one page “deserves” to stick and the other doesn’t. Which is a nice way of saying nobody really knows. Nathan and the rest can call it “reshuffling” all they want, but when your traffic’s down 30% it doesn’t feel very experimental.