Reply To: Why is my traffic dropping again?

[axelrowan]

Yeah, if rankings are “fine” and clicks got smashed, I’d be looking at SERP layout changes before anything else. Seen that a bunch lately — Google keeps moving the goalposts without actually moving you much in the rank trackers. Titles get rewritten, snippet gets ugly, AI crap or extra boxes show up above you, and suddenly the same position is worth half the traffic. I’d pull it apart by query/page and device. If it’s mostly mobile, that usually tells you something too. If impressions fell with clicks, then it’s not just CTR garbage and I’d dig into indexing/crawl/rendering or whether something got devalued on a section level. GSC’s also been pretty useless at making the drop look “normal” when it isn’t. Classic.