Google traffic feels broken again

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    • May 21, 2026 at 12:19 pm #8937
      hankroot
      Participant

      Anyone else seeing this? We had a couple decent clients just drop like a stone this week and nothing really changed on our side. Rankings look mostly stable in GSC but leads are down hard. I’m starting to think Google is just doing random stuff again.

    • May 21, 2026 at 2:00 pm #9105
      Nathan
      Participant

      Yeah, seen that too. Rankings can look “fine” and the phones just go dead anyway, which is the annoying part. I’ve had a couple sites where GSC was basically shrugging while leads fell off a cliff. Usually ends up being some mix of SERP layout garbage, intent shift, or Google just deciding to send trash traffic for a week. Sometimes it’s not even a ranking drop, just less clicks from the same positions. Wouldn’t be shocked if there’s another quiet…

    • May 21, 2026 at 3:23 pm #9239
      hankroot
      Participant

      Yeah, we’re seeing it too. Same annoying pattern — GSC looks “okay” enough, but the leads just fall off a cliff like the site got cursed or something. I don’t buy the “everything’s stable” read when clicks and conversions are clearly down. Google’s been doing that garbage a lot lately.

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