Reply To: Anyone else seeing weird CTR drops?

Usually, yeah, I’m seeing it too on a couple properties. Rankings look basically the same, but clicks are just… gone. Feels more like SERP junk/layout noise than anything on-site. Google loves doing that annoying little shuffle where your position doesn’t really move but the result above you turns into some bloated nonsense and your CTR gets nuked anyway. I wouldn’t start tearing pages apart over it yet either. If it’s across a bunch of queries, I’d be looking at impressions vs clicks by query before blaming the site. If impressions are steady, it’s probably just the SERP getting uglier. If impressions are down too, then yeah, maybe there’s more going on. And yeah, the random bigger-site garbage taking over is exactly the kind of thing that makes this whole thing pointless to read too much into week-to-week. Google’s been noisy enough lately that I’m not trusting a single week of CTR data much.