In my opinion, yeah, seeing it too, and honestly most of it looks like noise with a fancy label slapped on. What’s been annoying me is the gap between whatever analytics says and what’s actually in the logs. You’ll get some “AI” referral or mention, then nothing useful behind it — no real engagement, no second hit, no path worth caring about. Just another dead-end data point. The LLM pickup stuff is a little more interesting, but it’s still all over the place. I’ve had random pages get surfaced that I wouldn’t expect in a million years, while pages with way better intent targeting just sit there doing nothing. So yeah, I’m not treating it like some clean signal yet. Feels like everyone wants this to be a thing, but half the time it’s just analytics theater.
ToolDecision
Tools, compared and explained
ToolDecision
Tools, compared and explained