Anyone else seeing weird CTR changes after the last Google update?

Viewing 0 reply threads
  • Author
    Posts
    • #869 Reply
      mike_donovan
      Participant

      Hey guys,

      Been noticing some odd stuff on a couple of my affiliate sites over the last week or so. Rankings are mostly holding, but CTR is all over the place. Some pages that usually pull decent clicks are suddenly getting less traffic even though positions haven’t moved much.

      I’m mainly in affiliate SEO, so this stuff matters a lot for me. A few quick things I’ve been testing:

      – tweaked title tags to be a bit more direct
      – added year modifiers on some review posts
      – changed a few meta descriptions to match search intent better
      – tested FAQ blocks on some pages to see if they help CTR

      So far, the biggest lift seems to come from cleaner titles and making the result look more useful, not from stuffing in more keywords. No surprise there, but it’s annoying how much CTR can swing after an update.

      Also been playing around with AI-assisted content for some supporting pages. It’s fine for speed, but I still have to edit it hard or it reads like generic fluff. For money pages, I’m still doing most of the structure myself.

      Curious if anyone else is seeing the same thing:
      – rankings stable but clicks down
      – affiliate pages hit harder than informational ones
      – any CTR tweaks actually working for you right now?

      Would love to hear what’s working before I waste more time on random tests.

Viewing 0 reply threads
Reply To: Anyone else seeing weird CTR changes after the last Google update?
Your information: