Been noticing some odd stuff across a couple of my affiliate sites this week.

One site held rankings pretty well, but CTR dropped hard on a few money pages even though the snippets didn’t change much. Another site picked up a little traffic without moving much in positions, which makes me think Google is testing SERP layouts again or just reshuffling intent a bit.

What I’ve done so far:
– tightened up title tags on pages with decent impressions but weak clicks
– tested a few more direct, benefit-driven meta descriptions
– checked if AI content pages were the ones taking the hit
– compared Search Console data against actual affiliate clicks, since sometimes the traffic looks fine but revenue tells a different story

So far, the biggest win has been on pages where I made the titles more specific and less “SEO-ish.” Nothing fancy, just clearer value and a bit more urgency.

Curious if anyone else is seeing:
– CTR drops without ranking drops
– affiliate pages holding positions but losing earnings
– AI content getting hit harder than manual pages
– any simple fixes that actually moved the needle

I’m not looking for theory here, just real-world stuff people are testing.