Reply To: Weird ranking drops on WordPress sites

Yeah, “GSC looks fine” means basically nothing half the time. I’ve seen this exact stupid pattern when some WP junk is serving slightly different markup depending on cache/state/whatever. No clean crash, just enough weirdness for Google to quietly start treating pages like trash. If it’s the same theme and same caching setup on two sites, I’d be side-eyeing the theme or one shared plugin before I start blaming some mystery update. Especially if the long-tails are the ones getting hit — that’s usually where the sloppy output shows up first. Honestly, crawl it with and without cache and…