Hey all,

Just wanted to share a quick observation from a couple of affiliate sites I’m running.

Over the last 2 weeks, I’ve seen some pretty weird CTR swings on pages that didn’t really move much in rankings. A few keywords are holding position 3-5, but clicks are down hard on desktop while mobile is basically flat. Same snippets, same titles, same intent. Makes me think Google is testing something in the SERPs again.

What I’ve done so far:
– Tweaked a few titles to be more direct and less “SEO-ish”
– Added some simple comparison tables on money pages
– Tested FAQ blocks on a couple posts
– Swapped one site’s meta descriptions to be more benefit-driven

Early result: the more “boring” titles are actually winning more clicks in a couple spots. Nothing huge yet, but enough to keep testing.

Also playing around with AI-assisted content for supporting articles, but I’m keeping the money pages mostly hand-edited. I’ve seen too many AI pages rank fine for a bit and then get slapped when the update rolls through.

Anyone else seeing similar CTR drops or ranking weirdness lately? Curious if this is just me or if Google’s shaking things up again.