Reply To: Anyone else seeing weird AI traffic lately?

From my experience, realistically, yeah, I’m seeing it too, but half the time it feels like the platforms are just inventing a story after the fact. The annoying part is the mismatch — “AI” in the referrer logs, “AI” in analytics, then you go look for anything useful and there’s basically nothing there. No behavior, no path, no conversion, just noise wearing a name tag. And the weird LLM pickup thing is real enough that I don’t totally dismiss it, but it’s also easy to overread. Some pages get surfaced for stuff I wouldn’t have expected at all, while the pages I actually care about just sit there like dead weight. Pretty much par for the course lately. I’m not convinced most of this is worth chasing unless you can tie it to something concrete. Otherwise it’s just another analytics rabbit hole.