May 21, 2026 at 5:32 am
#8017
Participant
Yeah, that’s been my experience too. Not every query, but enough that you can’t really shrug it off anymore. The annoying part is exactly what you said — page still “exists” in the rankings, but the click never happens because the answer gets parked right in the SERP. Google’s been doing that lazy middleman thing for a while now. Hard to tell if it’s a real quality shift or just them hoarding the traffic, honestly. That’s how I look at it.