Reply To: AI answers killing my traffic?

#8013
axelrowan
Participant

Yeah, I’m seeing it too, but I’m not ready to blame “AI” for every dip. A lot of it looks like Google just taking the laziest possible route and keeping the click for itself. If the query’s basically answerable in one paragraph, they’ll happily squeeze the result page and call it a day. That’s not some grand shift in quality, it’s just them being Google. What’s been more obvious for me is the pages still ranking but the CTR getting wrecked. So the ranking report looks fine, then Search Console tells the real story and it’s ugly. 🙄 I’d be careful about reading too much into one bad week though. If it’s across a bunch of pages and not just one cluster, then yeah, that’s typically the new normal in some niches.