Been watching a couple of my affiliate sites the last few days and the traffic is acting a little strange.

One site is basically flat on average position, but CTR dropped hard on a few money pages. Another one actually picked up impressions without moving much in rankings. Same setup, same type of content, different results.

What I’ve tested so far:
– rewrote title tags on 6 pages
– tightened up meta descriptions on the top click pages
– added a few FAQ blocks for better snippet chances
– compared GSC data against Bing just to see if it was a Google-only thing

Not seeing anything dramatic yet, but it feels like Google is changing how it’s treating some commercial intent pages. Could just be noise, but I’ve seen enough of these little swings to know it usually means something.

Also testing a couple AI-assisted content refreshes on older affiliate posts. Not full rewrites, just updating intros, product comparisons, and adding a few more direct answers. So far those pages seem to recover faster than the untouched ones.

Curious if anyone else is seeing:
– CTR drops without rank loss
– impression spikes on old pages
– affiliate pages getting hit harder than informational ones

Would be good to compare notes. I’m trying to keep this practical and not overthink it.