Hey folks,

Been watching a few of my pages the last couple weeks and CTR has been all over the place. Same rankings, same snippets, but some posts are getting way less clicks than usual while a couple others actually bumped up a bit.

What I’m seeing:
– A few affiliate posts dropped in clicks even though average position barely moved
– Some informational pages are holding steady, but the money pages are the ones acting weird
– AI-written support content is still indexing fine, but it doesn’t seem to pull clicks unless the intent is super clear
– Titles with numbers and tighter wording seem to be doing better than the “SEO-ish” ones

I’m testing a few things right now:
– Rewriting titles to be more direct and less keyword-stuffed
– Tweaking meta descriptions to match search intent better
– Adding comparison tables higher up on affiliate pages
– Testing FAQ blocks on pages that lost CTR
– Pushing internal links harder to pages that already rank but don’t convert well

Honestly, I think a lot of people overcomplicate this stuff. If the page ranks and the snippet sucks, fix the snippet first. That’s usually the fastest win in my experience.

Curious if anyone else is seeing the same thing.
Are you noticing CTR drops, ranking drops, or just weird volatility in Search Console right now? Also, what’s actually working for you on affiliate pages lately?