Been testing this on a couple of affiliate sites over the last few weeks and the results are kind of interesting.

Instead of pushing out more new AI-written posts, I went back and updated older pages that were already sitting on page 2 / low page 1. Mostly just tightened up the intros, added a few comparison tables, improved titles/meta, and swapped in more direct affiliate CTAs.

What I’m seeing so far:

– CTR improved on a few pages after title/meta changes
– Some posts picked up small ranking bumps just from freshening content
– Conversion rate is better on the updated pages than on the newer AI stuff
– The newer AI articles are still indexing, but they’re not doing much without some manual cleanup

I’m starting to think the easier money right now is in updating existing content and fixing intent mismatch, instead of pumping out more volume.

Also noticed Google seems to reward pages that look more “real” — like actual testing, screenshots, personal notes, that kind of thing. The pure AI pages are getting harder to push unless they’re heavily edited.

Curious what others are seeing:
– Are you getting better results from content refreshes?
– Anyone using AI + manual edits in a way that’s actually ranking?
– Have you seen CTR changes after rewriting titles for affiliate posts?

Would be good to compare notes, because the usual “publish more content” advice feels pretty weak right now.