Hey folks,

Just wanted to share a quick observation from a couple of my sites.

Over the last 2 weeks I’ve seen some strange CTR movement on pages that didn’t really change much in rankings. One affiliate page dropped from position 4 to 6, which is normal enough, but the click-through rate tanked way harder than I expected. Another page actually held steady in the SERPs but got a nice little bump in clicks after I tweaked the title tag to be more direct.

What I changed:
– tightened up a few title tags
– tested more “buyer intent” wording
– removed some fluffy intros on a couple pages
– added a few comparison tables higher up

Nothing fancy. Just trying to keep it practical.

I’m also noticing AI content is still a mixed bag. Some of it indexes fine and does okay, but the stuff that’s too generic gets buried fast. For me, the pages that win are the ones with a little real-world angle, even if they’re short.

Curious what everyone else is seeing:
– any CTR weirdness lately?
– are you still getting decent affiliate clicks from informational pages?
– anyone testing AI-assisted content and seeing actual revenue from it?

Would be good to compare notes, especially if you’re running smaller sites and not just huge brands.