Been noticing some odd stuff on a few of my affiliate sites this week.

One site that was holding steady in positions 3-6 for a bunch of commercial keywords suddenly lost clicks even though rankings barely moved. Another site actually picked up a few spots but traffic didn’t really follow. So it feels more like CTR got hit than pure ranking loss.

I’ve been testing a few things:
– rewrote some titles to be less “SEO-ish”
– added more specific numbers / year / comparison angles
– changed a couple meta descriptions on money pages
– pushed more internal links to pages that were already close to page 1

Mixed results so far. One review page bounced back a bit after I made the title more direct, but nothing dramatic yet.

Also playing with AI-assisted snippets for a few pages, mainly to make the SERP copy sound more human and less generic. Not sure if that’s helping or just making me feel busy, lol.

Curious if anyone else is seeing:
1. CTR drops without big ranking changes
2. weird volatility on affiliate pages
3. title tag changes actually moving the needle lately

Would be good to hear what’s working for people right now, especially on commercial intent keywords.