Hey folks,

Not sure if it’s just me, but I’ve been seeing some pretty weird CTR movement on a few of my sites over the last couple weeks.

One site is basically flat on impressions, but clicks are bouncing around hard depending on the day. Another one took a small ranking dip on a bunch of mid-tail keywords, but the real hit seems to be from snippets not pulling like they used to.

What I’ve done so far:
– Tweaked titles on a few pages to be more benefit-driven
– Tested shorter meta descriptions vs. more salesy ones
– Added a couple FAQ sections to improve snippet relevance
– Checked GSC for pages with decent impressions but low CTR

So far, the biggest win has been on affiliate pages where I made the title less “SEO-ish” and more direct. Stuff like “Best X for Y” still works, but the pages with stronger intent matching are doing better.

I’m also testing some AI-assisted title variations just to see if I can lift CTR without rewriting whole pages. Nothing crazy, just quick experiments.

Curious if anyone else is seeing:
– CTR drops without major ranking loss
– title changes helping more than content updates
– affiliate pages holding better than info content

Would love to hear what’s working for you guys right now.