Reply To: Traffic tanked after the update again?

Yeah, “nothing changed” is usually exactly when Google decides to get cute. I’m seeing the same thing on a couple of affiliate sets — not a clean drop, just this slow shove down where the page is still indexed, still crawled, but ranking like it’s been demoted for breathing wrong. That’s the part that pisses me off. No obvious technical issue, no manual stuff, just intent churn and whatever other nonsense they’re running this week. I’d be looking at whether the SERP got rewritten more than the page itself. That’s usually where the answer is, annoying as it is.