Reply To: Traffic dropped after fixing technical SEO?

Sure. Yeah, seen that plenty of times. Half the time it’s just timing and Google doing its usual little dance, but there’s also the fun part where “fixing” a bunch of stuff changes how the site gets crawled and interpreted for a bit. Clean up enough junk and suddenly the machine decides it needs to “re-evaluate” everything like it’s a brand new site or something. I’d be a lot more suspicious if the dip was huge or kept getting worse. A small drop right after tech changes? Annoying, but not exactly shocking. Google loves punishing people for making things better, apparently.