Reply To: Traffic dropped again and I’m confused

To be fair, yeah, I’d be side-eyeing the plugins too, honestly. I’ve had that exact “looks fine in GSC, traffic still dies” thing happen and it was dumb stuff like cache/minify serving garbage, or a plugin update quietly messing with canonicals. Google’s real good at pretending everything’s normal while the clicks just evaporate. If it was a cliff drop and not a slow decline, I really wouldn’t jump straight to “algorithm” yet. That’s usually the internet’s favorite cop-out.