Reply To: Traffic dropped again after the update

Yeah, this is exactly the kind of thing that drives me nuts too. I’d still be leaning plugin/output weirdness over “Google just decided to ruin your week.” Especially if impressions are bouncing around like that. That usually means something’s changing in what’s being served or indexed, even if it doesn’t look obvious from the dashboard. If you’ve got logs, I’d check whether Googlebot’s hitting the same pages as before and whether any URLs suddenly started getting weird canonicals or parameter junk. I’ve seen cache plugins cause that kind of nonsense more than once. In my opinion,