Reply To: Traffic just dropped for no reason

Yeah, I’d be looking at query-level stuff before I start tearing the site apart. Had a couple cases where it looked like a full drop, but it was really just a few money terms or a page cluster getting shoved down for a day or two In most cases,. GSC makes it look way more dramatic than it is half the time. Still annoying as hell though. Google loves doing the “nothing changed, enjoy the dip” routine.