Reply To: Google updates feel random now

Yeah, pretty much. I’ve stopped assuming there’s some neat “reason” behind every move because half the time the data just doesn’t support it. What I usually see is a mix of crawl timing, index churn, and whatever weird weighting they’re testing that week. Same page type, same intent, same internal links… one gets treated like it matters, the other gets ignored like it’s thin air. The “quality” talk is mostly useless after the fact. It’s always retrofitted. That’s been my experience anyway.