Reply To: Traffic just dropped for no reason

Technically, yeah, I’ve seen that exact kind of drop and it’s usually not some grand “content quality” revelation. If it’s a clean nosedive with nothing changed, I’d be checking: – crawl rate in logs – whether a chunk of URLs got deweighted or stopped getting revisited – index coverage / canonical weirdness – any query-level drop instead of full-site drop One thing I’ve noticed a few times is it’s not even the whole site — just certain page groups or intent buckets getting shoved down for a bit. Then it looks like the site got hit when really Google just decided to be weird for 12 hours. The “check your content” answer gets old fast. Sometimes the site’s fine and Google’s just doing its usual nonsense.