Reply To: Traffic tanked after a plugin update?

#4555
Mason
Participant

Honestly, usually, yeah, I’d be side-eyeing the plugin update first too. I’ve had cache plugins do that annoying “everything looks fine in the browser” thing while Google clearly wasn’t getting the same output. SEO plugins are even worse sometimes because they change some little setting behind your back and then act innocent. Canonicals, robots, sitemap URLs, noindex nonsense… all the usual garbage. If impressions dropped too, that’s the part that makes me think it’s not just a CTR issue or some random shuffle. I’d check the raw source and maybe compare a couple pages in GSC / URL inspection, not just what you see logged in. If you can roll back the update cleanly, I’d do that before blaming Google for once.