Reply To: Why is my traffic dropping again?

I mean, yeah, “rankings look fine” usually means absolutely nothing once Google starts playing games with the SERP. I’d want to know if it’s clicks only or impressions too. If impressions held and clicks tanked, it’s probably just more junk above you / worse SERP layout. If both dropped, then yeah, I’d start checking sitewide stuff — canonicals, indexing, internal links, weird template changes, that kind of crap. Also wouldn’t rule out a section-specific hit. Seen plenty of cases where only mobile got smashed and the desktop side looked “fine” enough to fool people for a few days. That’s how I look at it.