Reply To: Traffic tanked after a plugin update?

To be fair, Honestly, yeah, I’d still suspect the plugin update before I blamed a core algo thing. I’ve had cache plugins do weird crap where the site *looked* normal, but bots were getting stale output or messed up headers. SEO plugins are even worse sometimes because they “helpfully” change canonicals, robots, sitemap stuff, or reset a setting you didn’t even touch. If impressions dropped too, that makes me lean away from “just clicks got worse” and more toward indexing/output getting screwed up somewhere. I’d check the actual HTML source on a few key pages, not just what Chrome shows you, and look at what Google’s seeing in GSC for the sitemap and indexed pages. Could still be a Google wobble, sure, but the timing sounds way too neat to ignore. I’d probably roll back the plugin update first if you can, or at least compare the before/after settings.