Reply To: Traffic dropped again and I’m confused

Yeah, that’s the fun part, right? “Nothing changed” and then Google just decides to kick you in the teeth anyway. I’d still check the plugin stuff first too, annoying as that is. I’ve had a cache/plugin combo quietly mess with pages and it looked like a pure traffic drop, not a site break. If Search Console isn’t screaming at you, it’s usually some dumb little site-side thing before it’s some grand Google mystery. That said… Google *has* been acting weird enough lately that I wouldn’t rule it…