Reply To: Why is my traffic dropping again?

Honestly, Usually, yeah, I’d still split it into **clicks vs impressions** before assuming anything dramatic. If impressions held but clicks tanked, it’s typically SERP junk / rewrites / extra crap above you. If both dropped, then I’d be looking at a real devaluation or crawl/indexing issue, not just “Google being weird” for once. Also worth checking if it’s only mobile. That’s been a stupidly common pattern lately.