Reply To: Why is my traffic dropping again?

Intresting take. Yeah, been seeing that too. “Rankings look fine” is usually where the fun starts, cause Google can still kneecap clicks without moving much on paper. I’d be a lot more suspicious of SERP junk / rewrites than some mysterious site-wide penalty if it happened that fast. If it’s one site and one week, I’d check whether it’s just a couple pages or query buckets getting hit, not the whole thing. And honestly GSC loves making a mess look “normal” until you dig into it. Classic Google nonsense.