Reply To: Why is my traffic dropping again?

To be fair, yeah, I’d still check the SERP junk first before assuming the site got hit hard. I’ve had a couple of those “everything looks fine” weeks and then it turns out Google just shoved a bunch of garbage above me or rewrote the snippet into nonsense. CTR falls off a cliff and GSC makes it look way less dramatic than it is. If it’s a whole site, okay, different story. But more often it’s just a few pages or query groups getting kneecapped and it *feels* like the whole thing died. Google loves that little trick. I’d look at: – clicks vs impressions – which pages actually dropped – mobile vs desktop – whether titles/snippets got mangled If impressions are still there and clicks are down, it’s usually SERP trash. If impressions dropped too, then yeah, probably something else going on.